Google Feed Example

Google Feed Example

<?xml version="1.0"?>
<rss xmlns:g="http://base.google.com/ns/1.0" version="2.0">
  <channel>
    <item>
     <g:id>TV_123456</g:id>
     <g:title>Television</g:title>
     <g:description>TV allows you to enjoy your favorite shows in up to 4K HDR</g:description>
     <g:link>https://store.google.com/product/chromecast_google_tv</g:link>
     <g:image_link>https://images.example.com/TV_123456.png</g:image_link>
     <g:availability>in stock</g:availability>
     <g:price>49999 RUB</g:price>
     <g:brand>Google</g:brand>
     <g:product_type>Home > Electronics > Televisions</g:product_type>
     <param name="paramName">paramValue</param>
    </item>
  </channel>
</rss>

Required Elements

Element	Description
xml header	Standard XML header. Must start from the first line, with zero character.
rss	Declaration of the Google Merchant Center namespace.
channel	The channel element contains: • item elements, where each item is a separate product offer.
item	Declaration of a product offer with nested parameters.
g:id	Product ID, string.
g:title	Title of the product offer.
g:description	Description of the product offer. Please note that the description should not exceed 200 characters.
g:link	Link to the product offer. Must be specified in full, starting with http or https.
g:image_link	Link to the product offer image. Type: URL (including http or https), consisting only of ASCII characters and conforming to RFC 3986. Restrictions: 1 to 2000 characters. Supported formats: JPEG (.jpg/.jpeg), WebP (.webp), PNG (.png), GIF (.gif), BMP (.bmp), TIFF (.tif/.tiff). The file format must match the extension.
g:price	Price of the product offer. Type: number and currency (ISO 4217 standard).
g:product_type	Parameter describing the category path where the product offer is located.

Additional Parameters

Element	Description
g:brand	Manufacturer or brand.
g:item_group_id	"Item group ID" attribute for grouping product variations. Variations are items that are similar but differ in attributes like size, color, volume, etc.
g:salePrice	Price of the product after discount.
param name	Up to 40 additional parameters can be passed with each product offer (volume, material, diagonal, discount size, etc.). These parameters are taken into account in recommendations and can be displayed in emails and widgets. The maximum length of the text part of the parameter is 300 characters. Examples: 1) Parameter addedDate for displaying new arrivals: <param name="addedDate">2022-04-28</param> (YYYY-MM-DD format). 2) Parameter Size for personalization: <param name="Size">S</param>;.