Related products with business rules

The algorithm returns products associated with the product page that are likely to be purchased together with the product to which the recommendations refer. The advantages of adding business rules to default related products algorithm:

• Promote products from unpopular categories (ex. brand new category in the assortiment);
• The opportunity of “expertise-based” recommendations (ex. for products which are technically complex, when a user may not know what exactly needs to be purchased);
• Meet client’s expectations on related products recommendations;