Skip to main content

Rocket Search Attribution

Why attribution is needed​

Attribution is a method of determining the marketing tool that contributed to the sale of a product.

Attribution in the Rocket Search product shows which orders and products should be considered the result of the search's work. This allows measuring the search's contribution to sales.

Attribution on the Retail Rocket platform

You can learn more about how the attribution model works for other Retail Rocket products using the links below:

Attribution Models​

Item-based attribution (post-click)​

  • Only products with which the user interacted through search (click on a card or adding to cart) are counted;
  • The purchase must occur within the attribution window (30 days);
  • Suitable for analyzing the relevance and value of search results;

Full-check (last-click)​

  • If a redirect occurred from the search page after entering a search phrase, the entire order is attributed to the search;
  • Suitable for analyzing the effectiveness of redirects and transition scenarios;

Where and how to choose a model​

The attribution model can be selected in the Rocket Search personal account, in the "Attribution" selector.

Rocket Search Attribution

Attribution characteristics and rules​

  • Attribution window. By default 30 days: all interactions from the search are counted if the purchase occurred within 30 days after clicking or adding a product to the cart;
  • Grouped products (groupId). If the user clicked on one product from a group, but bought another from the same group, the purchase is still attributed to the search;
  • Change of warehouse/stock with multi-regionality. If a product is added to the cart from a search in warehouse A, and purchased in warehouse B, attribution is preserved;
  • Cross-Device scenarios. Standard practice in marketing: attribution takes into account cross-device scenarios and long decision-making cycles;
Cross-Device Visitors**

You can find more information about cross-device support in the Retail Rocket platform by this link.