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Statistics page

Rocket Search Statistics

Metrics in the table​

  • Phrase — search query (synonyms are taken into account);
  • Queries — how many times users entered this phrase;
  • Clicks — the number of clicks on products from the search results (including additions to the cart);
  • CTR — calculated by the formula (Clicks / Queries) × 100%;
  • Orders — purchases of goods associated with this phrase (within a 30-day window);
  • Conversion — calculated by the formula (Orders / Clicks) × 100%;
  • Revenue
    • Item-based attribution — the sum of sales of goods attributed to the search for this phrase;
    • Full-check attribution — the sum of sales of orders that contain goods attributed by search;
  • Average check — calculated by the formula Total revenue from checks of attributed orders / Orders by attribution type;
How to use
  • Look at CTR: Low CTR → irrelevant results, no desired product;
  • Pay attention to Orders or Revenue: High indicators → top phrases, sales drivers;
  • Look at queries with clicks, but no orders: Check product cards (availability, price, photos);