Instruction

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Note

The instruction assumes, that the data layer has already been created, and contains all the necessary data, as variables for products/category IDs.

All information about Data layer you can find here.

Main tracking code

Detailed information.

Tag

In order to install this tracker, you need to create new tag, which will contain main tracking code.

In section "Tags" click on "New" button.

As a tag type select "Custom HTML", and put the following segment of code:

<script type="text/javascript">
   var rrPartnerId = "PartnerId";       
   var rrApi = {}; 
   var rrApiOnReady = rrApiOnReady || [];
   rrApi.addToBasket = rrApi.order = rrApi.categoryView = rrApi.view = 
           rrApi.recomMouseDown = rrApi.recomAddToCart = function() {};
   (function(d) {
       var ref = d.getElementsByTagName('script')[0];
       var apiJs, apiJsId = 'rrApi-jssdk';
       if (d.getElementById(apiJsId)) return;
       apiJs = d.createElement('script');
       apiJs.id = apiJsId;
       apiJs.async = true;
       apiJs.src = "//cdn.retailrocket.net/content/javascript/tracking.js";
       ref.parentNode.insertBefore(apiJs, ref);
   }(document));
</script>

Where "PartnerId" – partner ID in the Retail Rocket system.

Trigger

Now, for this tag you need to create trigger, which will execute this tracking code on some event. Main tracking code must be installed and executed once on all pages of the website.

To create trigger click on section "Triggering" below, and click on "+", for creating new trigger.

As a trigger type select "Page view" and mark option "All Page Views"

Tracking code for viewing a product page

Detailed information.

Tag

In "Tags" section click on "New" button, to create new tag for this tracking code. Tag type should be set as "Custom HTML".

Put the following segment of code in this tag:

<script type="text/javascript">
    (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function(){
        try{ rrApi.view({{product.id}}); } catch(e) {}
    })
</script>

Where is {{product.id}} is a user-defined variable.

Trigger

Tracking code of viewing of product page must be executed on every product page, and you need to pass a product ID to it.

To create trigger click on section "Triggering" below, and click on "+", for creating new trigger.

As a trigger type, you should select "DOM Ready", and mark option "Some DOM Ready Events". Below you can select a condition for firing this trigger. In case if product URL contains word "product", for example "https://www.example-shop.com/product/skirt-123", you can use it.

Variable

In section "Variables", go to "User-Defined variables", and click on button "New"

As a variable type you should select "Data layer variable", and then select the relevant variable from it.

Tracking code of viewing category page

Detailed information.

Tag

In "Tags" section click on "New" button, to create new tag for this tracking code. Tag type should be set as "Custom HTML".

Put the following segment of code in this tag:

<script type="text/javascript">
    (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() {
        try { rrApi.categoryView({{category.id}}); } catch(e) {}
    })
</script>

Where is {{category.id}} is a user-defined variable.

Trigger

Tracking code of viewing of category page must be executed on every category page, and you need to pass a category ID to it.

To create trigger click on section "Triggering" below, and click on "+", for creating new trigger.

As a trigger type, you should select "DOM Ready", and mark option "Some DOM Ready Events". Below you can select a condition for firing this trigger. In case if category URL contains word "category", for example "https://www.example-shop.com/category/skirts", you can use it.

Variable

In section "Variables", go to "User-Defined variables", and click on button "New".

As a variable type you should select "Data layer variable", and then select the relevant variable from it.

Tracking code of adding product to the basket

Detailed information.

Tag

In "Tags" section click on "New" button, to create new tag for this tracking code. Tag type should be set as "Custom HTML".

Put the following segment of code in this tag:

<script type="text/javascript">
    (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() {
        try { rrApi.addToBasket({{product.id}}); } catch(e) {}
    })
</script>

Where is {{product.id}} is a user-defined variable.

Trigger

Tracking code of adding product to the basket must be executed every time, when a customer click on "Add To Basket" buttons and adds product to the basket.

To create trigger click on section "Triggering" below, and click on "+", for creating new trigger.

As a trigger type, you should select "Click - All Elements", and mark option "Some Clicks". Below you can select a condition for firing this trigger. You can use attribute of class of your "Add To Basket" button, for example it's "add-cart-counter__btn":

Variable

Since this tracking code requires product ID, you can use the same variable, that you already have used in the tracking code of viewing of product page - {{ product.id }}

Transaction tracking code

Detailed information

Tag

In "Tags" section click on "New" button, to create new tag for this tracking code. Tag type should be set as "Custom HTML".

Put the following segment of code in this tag:

<script type="text/javascript">
(window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() {
    try {
        rrApi.setEmail({{customer.email}});
        rrApi.order({
            "transaction": {{order.number}},
            "items": {{products.checkout}}
        });
    } catch(e) {}
})
</script>

Where is {{products.checkoust}}, {{order.number}} and {{customer.email}} are user-defined variables.

Trigger

Transaction tracking code must be executed on success-order page, and you need to pass data about user, order and products in it.

To create trigger click on section "Triggering" below, and click on "+", for creating new trigger.

As a trigger type, you should select "DOM Ready", and mark option "Some DOM Ready Events". Below you can select a condition for firing this trigger. In case if "tha URL contains word "checkoust", for example "https://www.example-shop.com/checkout/order45345", you can use it.

Variable

In section "Variables", go to "User-Defined variables", and click on button "New".

As a variable type you should select "Data layer variable", and then select the relevant variable from it.

You should create 3 different variables for transaction tracking code:

1. Number of transaction, for example order.number;
2. Email address of a customer, for example customer.email;
3. Array with information about products in order, which contain each product as a separated object with 3 parameters: id, quantity, price. For example products.checkout. ;

Example of array:

[{"id": 123, "qnt": 1, "price": 199},
 {"id": 435, "qnt": 2, "price": 400}]

Email tracking code

Detailed information.

Tag

In "Tags" section click on "New" button, to create new tag for this tracking code. Tag type should be set as "Custom HTML".

Put the following segment of code in this tag:

<script type="text/javascript">
    (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() {
        try { rrApi.setEmail({{registration.email}}); } catch(e) {}
    })
</script>

Where is {{registration.email}} are user-defined variables.

Trigger

Email tracking code must be executed on registration and authorization page, and you need to pass email address of user to it.

To create trigger click on section "Triggering" below, and click on "+", for creating new trigger.

As a trigger type, you should select "Click - All Elements", and mark option "Some Clicks". Below you can select a condition for firing this trigger. You can use attribute of class of your "Registration" button, for example it's "registration"

Variable

In section "Variables", go to "User-Defined variables", and click on button "New".

As a variable type you should select "Data layer variable", and then select the relevant variable from it.