Segment "Children products"

On the Homepage of the Website and App

It is most effective to use personalized offers in three blocks: previously purchased items, personal recommendations by category interest, and popular store-wide products.

Widget "Ordered products"

This algorithm displays products the customer has previously ordered in the store, based on their past purchases.

Best placement for this Retail Rocket widget is right after the homepage banner.

Widget "Visitor Interest"

This algorithm displays products from categories the user is likely to be interested in. It is based on personal preferences, behavior history, previous orders, and more.

Place this widget directly after the first.

Widget "Best Sellers"

This algorithm shows the most popular products in the store, based on views, purchase history, searches, and add-to-cart events.

Place this widget immediately after the first one.

In Product Categories

Personalized content is shown in a single block using two applied algorithms: category bestsellers and personal recommendations for the selected category.

Widget "Personal Recommendations in categories" и "Category Best Sellers"

Category personal recommendations display the most popular items from categories that interest the user. Recommendations are based on views, purchase history, searches, and add-to-cart events.

Category bestsellers highlight frequently viewed and purchased items within the currently browsed category.

Recommended placement: after the third row of the product listing.

On the Product Page (Web and App)

Personalized content appears in two blocks: similar and complementary products.

Widget "Similar Products"

Similar products are alternatives — for example, made from different materials or available in different sizes. Recommendations are based on product attributes and customer behavior.

Recommended placement: before the product description section.

These are items from different categories that help the customer complete their order. This recommendation often increases the average order value.

Recommended placement: after the product description section.

In the Cart with Products (Web and App)

Recommendations are presented in two blocks: previously purchased items and complementary items.

Widget "Ordered products"

Displays products previously purchased by the customer in this store.

Recommended placement: after the product list in the cart.

These are items from different categories that help the customer complete their order. This recommendation often increases the average order value.

Place this widget directly after the first one.

In the Empty Cart (Web and App)

It is recommended to show two types of recommendations: category-based personal suggestions and popular products across the store.

Widget "Visitor Interest"

This algorithm displays products from categories the user is likely to be interested in. It is based on personal preferences, behavior history, previous orders, and more.

Place this widget below the notice that the cart is empty.

Widget "Best Sellers"

This algorithm shows the most popular products in the store, based on views, purchase history, searches, and add-to-cart events.

Place this widget immediately after the first one.

On the Search Results Page

It is recommended to use one block combining two fallback algorithms: search recommendations and category-based personal recommendations.

Widget "Search Recommendations", "Visitor Interest"

If search results are unavailable, the system displays personal recommendations instead.

Search recommendations show products matching the keyword entered by the user.
If no direct matches are found, similar key phrases are used. For example, a query for "red striped polka-dot pants" might return results for "red pants."

Recommended placement: after the third row of search results (or after the full result set, if it’s fewer than three rows).

On the Search Page with empty results

Two recommendation blocks are displayed: search recommendations and personal recommendations by category interest.

Widget "Search Recommendations"

Recommended placement: after the “no results found” message.

Widget "Visitor Interest"

Place this widget directly after the first one.

On the 404 Page

Personalized suggestions are shown in two blocks: personal recommendations by category interest and store-wide best sellers.

Widget "Visitor Interest"

Displays products likely to interest the customer based on past behavior and preferences.

Recommended placement: after the message indicating that the page was not found.

Widget "Best Sellers"

This algorithm presents the most popular products across the store, based on browsing and purchase data.

Place this widget immediately after the previous one.