Segment "Beauty and care"

On the Homepage of the Website and App

It is most effective to use personalized offers in three blocks: previously purchased items, personal recommendations by category interest, and popular store-wide products.

Widget "Ordered products"

This algorithm displays products the customer has previously ordered in the store, based on their past purchases.

Best placement for this Retail Rocket widget is right after the homepage banner.

Widget "Visitor Interest"

This algorithm displays products from categories the user is likely to be interested in. It is based on personal preferences, behavior history, previous orders, and more.

Place this widget directly after the first.

Widget "Best Sellers"

This algorithm shows the most popular products in the store, based on views, purchase history, searches, and add-to-cart events.

Place this widget immediately after the first one.

In Product Categories

Personalized content is shown in a single block using two applied algorithms: category bestsellers and personal recommendations for the selected category.

Widget "Personal Recommendations in categories" и "Category Best Sellers"

Category personal recommendations display the most popular items from categories that interest the user. Recommendations are based on views, purchase history, searches, and add-to-cart events.

Category bestsellers highlight frequently viewed and purchased items within the currently browsed category.

Recommended placement: after the third row of the product listing.

On the Product Page (Web and App)

Personalized offers are best presented in three blocks: previously purchased items, category-based personal recommendations, and store-wide best sellers.

Widget "Similar Products"

Similar products are alternatives — for example, made from different materials or available in different sizes. Recommendations are based on product attributes and customer behavior.

Recommended placement: before the product description section.

Widget "Related products with priority for products from the same vendor"

Cross-sell items that complement the main product, with preference for those from the same vendor. Boosts average order value.

Place after the description section.

Widget "Upsell"

Displays products similar to the current one, but more expensive and with enhanced features. Designed to increase the order value.

Place directly after the previous widget.

In the Cart with Products (Web and App)

Recommendations are presented in two blocks: previously purchased items and related items.

Widget "Ordered products"

Displays products previously purchased by the customer in this store.

Recommended placement: after the product list in the cart.

Widget "Related products based on user interest in product properties"

Personalized cross-sell items matched to current product features. Increases the average order size.

Place this widget right after the previous one.

In the Empty Cart (Web and App)

Use two blocks powered by three algorithms: one combining previously purchased and previously viewed items, and one with category-based recommendations.

Widget "Ordered products" and "Viewed products"

Displays previously purchased items. If none are available, fallback to previously viewed items.

Widget "Visitor Interest"

Shows relevant products from categories of interest.

Place this block right after the first one.

On the Search Results Page

Use one block with two fallback algorithms: search-based and personalized property-based recommendations.

Widget "Search Recommendations by Interested properties", and "Popular by Interested properties"

If the search result is empty, show popular recommendations based on the product properties the user tends to prefer.

Search recommendations respond to user queries.
If the keyword yields no exact results, a similar phrase is used — e.g., “red striped polka-dot pants” returns “red pants.”

Place the widget after the third row of search results (or at the end if fewer rows exist).

On the Search Page with empty results

Two blocks: one for search recommendations, and another for popularity-based property recommendations.

Widget "Search Recommendations by Interested properties"

Works even when the search result is empty by returning results from similar product queries.

Recommended placement: below the "no results" message.

Widget "Popular by Interested properties"

Displays products that are popular store-wide and align with the user’s interest in certain product features.

Place immediately after the first widget.

On the 404 Page

Display two blocks: category-based personal recommendations and popular products based on properties.

Widget "Visitor Interest"

Highlights products from categories the customer is likely to engage with, using behavioral and purchase data.

Place after the “page not found” message.

Widget "Popular by Interested properties"

Displays the store’s most popular products filtered by features the customer usually prefers.

Place directly after the previous widget.