Segment "Tools, construction and repair"

On the Homepage of the Website and App

Personalized offers are most effective when displayed in three blocks: personal recommendations and storewide popular products.

Widget "Personal recommendations"

This algorithm displays products tailored to the user's interests based on their individual preferences, behavioral history, past purchases, and more.

The best placement for this Retail Rocket widget is right after the homepage banner.

Widget "Visitor Interest"

This algorithm displays products from categories the user is likely to be interested in. It is based on personal preferences, behavior history, previous orders, and more.

Place this widget directly after the first.

Widget "Best Sellers"

This algorithm shows the most popular products in the store, based on views, purchase history, searches, and add-to-cart events.

Place this widget immediately after the first one.

In Product Categories

Personalized content is shown in a single block using two applied algorithms: category bestsellers and personal recommendations for the selected category.

Widget "Personal Recommendations in categories" и "Category Best Sellers"

Category personal recommendations display the most popular items from categories that interest the user. Recommendations are based on views, purchase history, searches, and add-to-cart events.

Category bestsellers highlight frequently viewed and purchased items within the currently browsed category.

Recommended placement: after the third row of the product listing.

On the Product Page (Web and App)

Personalized content is displayed in three blocks: similar products, accessories, and upsell recommendations.

Widget "Similar Products"

Similar products are alternatives — for example, made from different materials or available in different sizes. Recommendations are based on product attributes and customer behavior.

Recommended placement: before the product description section.

Widget "Accessories"

Accessories help enhance the user's order, often increasing the average order value.

Recommended placement: after the product description section.

Widget "Upsell"

This algorithm shows products that are highly similar to the one being viewed, but more expensive and with better features — helping boost the overall order value.

Place it immediately after the second widget.

In the Cart with Products (Web and App)

Recommendations are presented in two blocks: previously purchased items and complementary items.

Widget "Accessories"

Accessories help enhance the user's order, often increasing the average order value.

Recommended placement: after the product list in the cart.

Widget "Upsell"

This algorithm shows products that are highly similar to the one being viewed, but more expensive and with better features — helping boost the overall order value.

Place it immediately after the second widget.

In the Empty Cart (Web and App)

Use two blocks with these algorithms: one block for personal recommendations, and a second block popular products.

Widget "Personal Recommendation"

Displays products from categories relevant to the user's interests based on behavioral and purchase data.

Place this block after the "Cart is empty" message.

Widget "Best Sellers"

This algorithm shows the most popular products in the store, based on views, purchase history, searches, and add-to-cart events.

Place this widget immediately after the first one.

On the Search Results Page

One block is recommended, powered by three fallback algorithms: search recommendations, personal recommendations, and bestsellers.

Widget "Search Recommendations", "Personal Recommendations" and "Best Sellers"

If no search-based results are found, the system will show personal recommendations. If the user has no personal data yet, bestsellers will be displayed.

Search recommendations show relevant items for the entered keyword.
If no direct match is found, the algorithm will attempt to return results for a similar or corrected phrase. For example, a query for "red striped polka-dot pants" might return results for the more popular "red pants."

Recommended placement: after the third row of search results (or at the end, if fewer than three rows are present).

On the Search Page with empty results

Two recommendation blocks are displayed: search recommendations and personal recommendations by category interest.

Widget "Search Recommendations"

Recommended placement: after the “no results found” message.

Widget "Personal Recommendations"

Shows products from categories the user is interested in, based on their preferences and behavior.

Place this widget immediately after the first one.

On the 404 Page

Personalized suggestions are shown in two blocks: personal recommendations by category interest and store-wide best sellers.

Widget "Personal Recommendations"

Displays personalized product suggestions based on user preferences, browsing behavior, and purchase history.

Recommended placement: after the "Page not found" message.

Widget "Best Sellers"

This algorithm presents the most popular products across the store, based on browsing and purchase data.

Place this widget immediately after the previous one.